Digital marketing tacticians are constantly searching for the next best tool to give them the edge when it comes to winning market exposure.
The top of the list right now is ‘Social Media’. However, like most things in life, the established standards often provide a better (and more tried and tested) option when it comes to getting the job done!
In this piece on ‘Fourth Source’ from Anna Lemos, ten digital marketing tactics that have stood the test of time are highlighted because they work as well (if not better) today as they always have done, despite the lure of bright, shiney objects.
The internet user is constantly bombarded with new and better ways of doing stuff. That’s a good thing, because that’s how we make progress.
However, it’s also a massive distraction because you need to get on with life. If you’re running a business, your website or blog should be a major part of your marketing process. The fact is you need a solid marketing base with which to promote your brand, goods and services.
This list of tools offers a solid starting point for your digital marketing efforts.