Reviews Rule Digital Marketing – Let me ask you a couple of quick questions.
A Local Consumer Review survey indicates that 88% of consumers trust online reviews as much as personal recommendations.
Which means almost 9 out of 10 customers have read online reviews to determine the quality of a local business before spending money with them.
That’s an amazing figure and demonstrates why it is important for local business owners to attract more reviews and proactively manage their online reputations.
It’s so easy for customers to find and/or leave their thoughts about a business experience on their blog or social media accounts that all businesses should be making enormous efforts to ensure their offerings are top notch.
There’s no doubt about it. Customers reviews have the power to make or break a business and that power is increasing every single day.
Take a look at this article by William Morrow. In it he breaks down some of the hard facts and figures about why reviews rule and why every local business needs to take heed of what’s being said about them online.
Headline: Why Reviews Rule Digital Marketing
Author: William Morrow